Icons & Legends Part II

The year is 1983. Wurwand arrives with her now husband, Ray to Los Angeles.

A woman of foresight and vision. She identifies early on the lack of formal standards and quality of the “beauty salon” culture. A resolute pioneer, she co-founds the #IDI or International Dermal Institute. This way, she can upskill Beauty Therapists, and turn them into #PST’s, or Professional Skin Therapists. Beauty Salons become #SkinCareCentres!

Her goal, her mission - to create hallmarks of postgraduate excellence for skin therapists worldwide.

To be able to create respect for our industry. To empower excellence and continual development for all. Her exacting standards would go on to launch Dermalogica three years later, in 1986.

Think about the name: Derma - Greek for skin. Logica. The art of making sense. SkinCare that makes sense of what the skin needs. How the skin works. Uniting these two areas. Since then, @dermalogica has become the Global brand of choice for the world’s most serious, educated and passionate aestheticians and PST’s.

I am am honoured to be one, and working towards my #Expert status. Dermalogica was cruelty-free from Day 1!

#CleanbeforeCleanExisted! #parabenfree #artificialfragrancefree #glutenfree #vegan and more.

Iconic products such as #SkinSmoothingCream #DailyMicrofoliant and #SpecialCleansingGel, to name a few - have graced millions of bathrooms around the world with their presence.

No-nonsense, clean packaging. Suitable for men and women, and all in between. Her empathy. Strength. Humility and forthright courage have turned Dermalogica into the Leading Choice of Professionals worldwide.

Well over 100,000 therapists have been trained by the brand. I am now one of them. Something I take most seriously. After nearly thirty years in the industry, I take my craft even more seriously and see things I. Yet a more determined light. Thank-you, Jane!

Wurwand is also a passionate proponent of women’s rights; entrepreneurship and development. To learn more about this, look at fite.org. There is nothing that this visionary and incredible woman cannot do! Let’s celebrate a living icon and legend 
❤️.